Liebherr USA, Co. has named Simon Schuster as divisional director of mobile and crawler cranes. Schuster will be taking over the role previously held by Pierre Bilgeri.
As divisional director, Schuster will be responsible for ensuring support for U.S. mobile and crawler crane customers in regard to new crane sales, used crane sales, customer service, and spare parts.
“I am honored to have been entrusted with the responsibility of managing the mobile and crawler crane division and look forward to the future with our U.S. customers and employees with a healthy dose of respect and an even greater dose of anticipation,” said Schuster.
Schuster brings a robust engineering and leadership background to his role as divisional director. He holds a Bachelor of Engineering in industrial engineering from Ravensburg-Weingarten University of Applied Sciences and a Master of Engineering in Leadership in Industrial Sales and Technology from Aalen University.
Schuster began with Liebherr in 2018 as a sales trainee at Liebherr-Werk Ehingen GmbH, where he underwent on-the-job training across multiple business units and departments.
In 2020, he advanced to the role of area sales manager for the U.S. and Canada, serving as a liaison between these markets and Liebherr-Werk Ehingen. Schuster was responsible for aligning sales strategies, engineering coordination, and production planning.
“Simon brings extensive knowledge and experience of the U.S. market, having worked closely with both the U.S. team and customers over an extended period through his responsibilities in Ehingen,” said Kai Friedrich, managing director, Liebherr USA. “His expertise will continue to drive the sales growth of the mobile and crawler crane divisions product portfolio as well as the service organization in the USA.”
The Liebherr Group is one of the largest construction equipment manufacturers in the world. The Liebherr Group includes more than 150 companies across all continents. In 2024, it employed more than 50,000 staff and achieved combined revenues of over 14 billion euros.
More info: www.leibherr.com
