Two Wisconsin-based, family-owned companies are joining forces. AMSOIL INC., a global leader in synthetic lubricant technology, has acquired Milwaukee-based Benz Oil. Founded in 1898, Benz specializes in the development, manufacture, and supply of industrial and metalworking fluids. Benz Oil will become part of AMSOIL and the AMSOIL Industrial business unit.
“Bringing the Benz team and facilities onboard as part of AMSOIL Industrial immediately boosts our capabilities and expertise with industrial fluids,” said AMSOIL Chairman and CEO Alan Amatuzio. “This acquisition makes AMSOIL Industrial the premier choice for companies that want to maximize the efficiency and reliability of their operations. Our solutions, expertise, and passion make AMSOIL an indispensable partner.”
The AMSOIL Industrial product portfolio includes turbine oil, hydraulic oil, gear oil, compressor oil, stationary engine oil, grease, coolant, and flushing and cleaning products. Now, cutting and grinding metalworking fluid, process fluid, heat-transfer fluid, and other specialty fluids are added to that list.
“The most exciting thing about this acquisition is how similar our companies are in our approach to business,” said Dave Meyer, AMSOIL VP, Industrial. “We both place high value on our people and our customers. AMSOIL Industrial is very focused on a consultative approach to selling and providing value outside the transaction, and Benz operates the same way.”
AMSOIL Industrial and Benz Oil both feature strong teams with rich industry experience.
“Benz has a very talented team already in place, and they will play a critical role in driving growth for AMSOIL Industrial and setting us further apart from the competition,” Meyer said.
The Benz facilities in Milwaukee will be rebranded as AMSOIL. Sales, laboratory operations, production, and distribution will continue on site.
“As the third-generation leader of a family-owned company with a strong legacy, it was important for us to find new ownership that would seamlessly embrace our values and preserve the core of what we have built over the past 125 years,” said Benz Oil CEO Dixon Benz II. “I truly believe that AMSOIL, another family-owned, Wisconsin company, with a highly capable team, will embrace the values of our organization and accelerate its trajectory. It’s exciting to know that AMSOIL embraces our foundation and is committed to growing the company in meaningful ways. This is a tremendous opportunity for our customers and employees.”
More info www.amsoilindustrial.com