The HELUKABEL Group takes an important step in its strategic development: The specialists in electrical connection technology may now be found on the market under a new brand name — HELU, giving clear expression to the company’s transformation in recent years into a systems and solutions provider.
No longer HELUKABEL, just HELU — the idea behind this change is both deliberate and strategic, as the company has developed step by step from a manufacturer of only cables into an internationally leading systems supplier for electrical connection technology. In addition to cables and wires, its portfolio now includes assemblies and drag chains with which it creates integrated, custom, and installation-ready solutions for its customers’ wide range of applications. This evolution will also have an impact at a market level with a new brand name, new logo, and a new claim: “Always Stay Electrified.”
“The future of connection technology is no longer defined by the quality of individual components,” said Managing Director Marc Luksch. “Instead, it’s about combining them into intelligent, installation-ready systems and services. In the previous years, we’ve consistently expanded our competencies and our vision.”
Customers benefit from this solution-based approach through fewer and more clearly defined points of contact, time-saving implementation, and a consistently proven high level of quality.
As a sole supplier, HELU produces more than cables — it also produces drag chains and assemblies in its own factories. Unifying its entire range of products under the roof of the HELU brand is taking a step toward greater clarity and simplicity for customers.
“Our goal is to combine our competencies as a group to provide the users of our solutions with real added value,” Luksch said. “Regardless of how complex or unique the challenges may be.”
HELU USA is the wholly-owned U.S. subsidiary of HELUKABEL GmbH, a global cable system solutions provider specializing in the production of cables, wires, accessories, cable assemblies, robotic dress packs, and drag chains with 76 locations in 43 countries throughout the world. In its 200,000-square-foot, suburban-Chicago facility, HELU USA stocks more than 4,000 cable, wire, and accessory line items for a multitude of application areas including mechanical and plant engineering, industrial automation, oil and gas, building technology, infrastructure, mobility and renewable energy. Direct access to a 1.8 million-square-foot, fully automated warehouse with 33,000 line items, enables HELU USA to provide extremely short delivery times.
More info: www.helukabel.com
