PRODUCT SHOWCASE: Sonoco Expands EcoReel Recycling Program


Sonoco is expanding its innovative EcoReel® recycling program to include scrap cable recovery at wind farm construction sites. Together with associate company American Cable Recyclers, Sonoco takes care of unwinding, securing and purchasing high-value #1 and #2 insulated or bare brite copper remnants. The company also unwinds, stores and buys scrap URD and other cable plus knock down and remove and recycle the wood reels.

 “This new program is a convenient way for wind farm contractors to keep the site safer and more secure,” said Wendy Williams, Recycling Operations Manager at Sonoco. “Our customers as well as the utilities, contractors and distributors they supply can quickly recognize the environmental and fiscal advantages of reusing wood reels.”

A member of the Dow Jones Sustainability World Index (DJSI), Sonoco recovered over 44,000 wood reels in 2011 saving nearly 15,000 trees. All viable reels are put through a rigorous seven-step process to make sure every recycled and refurbished reel will deliver like-new performance. Reels can often be reused three or more times. Sonoco’s EcoReel recycling program began in 1991.

For more information, call 828-330-0379 or visit