Weidmuller debuts distributor training program


Weidmuller USA recently introduced Distributor Connect, a highly customized distributor training experience. This program is designed to elevate training for Weidmuller USA’s partner distributors to an unprecedented level of immersion into the company’s extensive lines of smart industrial connectivity products and solutions

Lars Hohmeier (right), a cabinet products manager at Weidmuller USA, provides hands-on instruction about cabinet box products for attendees at a Distributor Connect training session. (Courtesy: Weidmuller USA)

Distributor Connect sessions are at The Weidmuller Application & Training Center at the company’s U.S. headquarters in Richmond, Virginia.

The monthly, multi-day interactive training experience is structured to provide distributors with a deeper understanding of Weidmuller’s products, automation technology and solutions.

“The distributors meet and interact in-depth with our product managers and skilled trainers who present all the products and solutions their customers need,” said Caroline March-Long, director of marketing and market intelligence for Weidmuller USA. “Attendees participate in hands-on demonstrations of our automation and connectivity products. Also, this unique master class for distributors simulates real-world problem solving that will enhance their knowledge and professionalism.”

“The Distributor Connect training program adds tremendous value to the relationship that we have with our distributors in North America,” said Tom Neff, director of distribution sales. “We want them to experience for themselves that Richmond, Virginia, is the destination for a deep dive into the application-specific solutions and future-oriented products that have made Weidmuller a pioneer and global leader in smart industrial connectivity and automation technology.”

March-Long said a new advanced track will be launching in 2024 as part of the company’s investment in providing opportunities for product training.

“The Advanced track is even more technical and will focus on automation and Industrial IIoT for automation engineers,” she said.

The Weidmuller Application and Training Center is a smart connectivity and automation training program for employees, customers, and other partners across North America.

More info www.weidmuller.com/en/index.jsp