PSG names Dale Bartelson senior VP of sales and marketing


Pure Safety Group (PSG), the world’s largest independent height safety product development, manufacturing and training company, recently hired Dale Bartelson as senior vice president of sales and marketing.

Dale Bartelson. (Courtesy: PSG)

Bartelson will oversee sales, business development, training, customer service, and commercial marketing for PSG in North America and Latin America.

Bartelson has close to 20 years of experience in the industrial and safety markets. Prior to joining Pure Safety, he held a variety of sales and channel leadership positions at 3M, including national sales manager for the corporation’s Industrial and Safety Markets Center. His experience also includes developing Fastenal’s safety portfolio, before taking on director-level positions at GOJO and Capital Safety, the fall protection company that was acquired by 3M in 2015. Bartelson holds an undergraduate degree from Winona State University and an MBA from the University of St Thomas.

“Dale has a deep commitment to delivering safety solutions to customers,” said PSG CEO Jeff Ward. “He is a trusted resource in the safety community among businesses wanting to continually advance their safety portfolio and approach. His knowledge of fall protection products and innovation, and his ability to partner with companies to plan, particularly for their height safety needs, makes Dale an asset to our customers and our growing organization.”